Your Questions, Answered

  • We provide full-service commercial signage from concept to completion: design, in-house fabrication, and professional installation. That includes interior and exterior signage, channel letters, dimensional and architectural signage, wayfinding systems, lobby and branded environments, and ADA-compliant signage. We specialize in large institutions like healthcare systems, financial institutions, and corporate headquarters, and we handle each project end to end so your vision stays intact from the first sketch to the final install.

  • It starts with a conversation. Send us a few details about your project, your space, yout timeline, and your goals, and we’ll take it from there. From concept and design to fabrication and installation, we keep you involved at every step. Whether you arrive with finished drawings or just an idea, we’ll shape it into signage built for your space. Get a quote here!

  • Experience and craftsmanship, start to finish. Our leadership brings decades in the sign industry, with CEO Ryan Coffey alone holding 26 years, and our team carries more than 50 years of combined experience in design, fabrication, and installation. Because we design and build in-house, quality is controlled at every stage. That work earned Best of Show at the Wisconsin Sign Association's Sign Design Contest and the trust of clients across the region, with recognizable signage from Milwaukee to Chicago to Las Vegas.

  • The best way to reach us is here on the connect page. You can also reach us at info@elevatedidentity.com or 608-352-7833. We are based out of Janesville and Milwaukee, Wisconsin but serve clients all through the United States.

  • Every project is quoted individually, because great signage is custom by nature. Final pricing depends on the type of sign, materials, size, complexity, site conditions, and installation requirements. Tell us about your project and we'll provide a clear, detailed estimate up front, with no guesswork and no surprises.

  • Collaborative and hands-on. We act as your partner from concept through installation, communicating clearly, holding to timelines, and treating your project like it's our own. Because the same team designs, builds, and installs, nothing gets lost in handoffs, and the finished sign reflects exactly what you set out to create.

  • Elevated Identity provides commercial signage throughout Wisconsin and Illinois, and beyond for larger projects. We regularly work in Milwaukee, Madison, Green Bay, Janesville, Racine, Kenosha, Wisconsin Dells, and the greater Chicago area, including Evanston, with project experience reaching as far as Las Vegas. Based in the Milwaukee and Janesville area, we're well positioned to serve clients across the Midwest and nationally.

  • Wayfinding signage is the system of signs that helps people navigate a space, things like directories, directional signs, room and floor identification, and exterior markers. It's especially important in large, complex environments like hospitals, corporate campuses, and office buildings, where clear navigation shapes the entire visitor experience. Elevated Identity designs and fabricates complete wayfinding systems that are both easy to follow and consistent with your brand.

  • Yes. Large institutional projects are exactly what we specialize in, including signage for corporate headquarters, healthcare systems, financial institutions, and other major facilities. We manage the full scope, from a cohesive design across an entire building to fabrication and coordinated installation, so even complex, multi-sign projects stay on schedule and on brand.

  • Timelines for commercial signage vary based on the size and complexity of the project, the materials, and any permitting or site requirements. A single sign can move quickly, while a full building program with multiple signs takes longer. We provide a clear schedule up front so you always know what to expect, and we hold to it from design through installation.

  • Yes. Elevated Identity designs and fabricates our signage in-house, which is a big part of what sets our quality apart. Because the same team handles design, fabrication, and installation, we control every detail at every stage, and nothing gets lost in handoffs between vendors. The result is signage built to a standard we can stand behind from concept to completion.

  • Yes. Elevated Identity earned Best of Show at the Wisconsin Sign Association's Sign Design Contest for our interior and exterior signage at Milwaukee Tool's downtown Milwaukee headquarters, a project led by our president, Mike Kinsella. Mike has also been recognized as a Milwaukee Business Journal 40 Under 40 honoree. These honors reflect the craftsmanship and design standard we bring to every project.